The 5 best ways to find new commercial cleaning customers

Once you get your business off the ground and the only thing holding you back is more customers, we can help.  This is what we do.

Before you start working to bring in more janitorial customers there are a couple of things that should be in place.  The list below of our suggested sales and marketing tactics should happen AFTER you have both:

1) Registered business entity
2) Insurance coverage with $10 million umbrella, $2 million general liability, and $1 million crime bond
3) Website and social media accounts

Don’t worry if this list of our basics seems like a lot to begin with.  There is always a way to find customers and grow your business without a website or social media presence. And we will cover alternatives to help you on your journey in our list below.

However, we believe not having a website and social presence will require a lot more time and work which takes away from your core business which is cleaning and talking to your active customers.

Also, decision makers are going spend a few minutes checking out the commercial cleaning companies they are considering.  Decision makers will try to find a website and accounts on social platforms to make sure you are legit.  This gives them confidence and helps make you look credible, or if you don’t show up at all it could scare them away.

In our experience a professional website gives potential customers validation that you are legit and serious about your business at the very least.  And when used properly, a great website can attract people who have never heard of you and be used as a tool to turn strangers into customers.

Consider what a potential customer thinks when they try looking you up or finding your company online and they don’t see anything.  But several of your competitors show up in search and they go to their site and call them instead of you.

There is no doubt that your customers are spending time on social platforms, and they may not be searching for your services, but when they come across your content they may remember you when they do want commercial cleaning quotes in the future.

Don’t think of posting social content as a way to just ask for sales or talk about yourself. Instead, create content that brings attention to your expertise. If you do it well, and you post often enough, your ideal customers may see 8 or 13 posts you make over the course of 10 months, and when they want to hire a new commercial cleaning company, you will be the one they think of.  Because they have seen you act like a real human being over time instead of just trying to sell to them.